Before and after photos: how to post them properly

Nothing shows your skill like a clear before and after. Done well, it is the best advertising a solo business can have. Done carelessly, it can upset clients.

Always ask first

Ask every client whether you can photograph and share their work, and wait for a yes. For nails, the hands alone are often fine. For faces, be especially careful.

Be clear about where it will go

"Can I post this on my Instagram?" is clearer than "Can I take a photo?" Tell them if you might use it on your website or in adverts.

Respect a no

Some people prefer not to be photographed. Never make them feel awkward. You can often take photos of the back of a haircut or just the nails.

Keep a record

A quick message or a note saying they agreed is enough. If someone later asks you to remove a photo, do it promptly.

Protect children

For under-18s, get a parent or guardian's permission, and think carefully about whether to post faces at all.

Take better photos

• Use natural light or a bright lamp.
• Keep the background plain and tidy.
• Shoot the before and after from the same angle.
• Do not over-edit, so people trust what they see.

Pets are people's family

Dog owners usually love photos, but still ask. Avoid showing the home or the street in a way that tells people where they live.

The takeaway

Ask, be clear and be kind. Photos taken with permission build trust, and trust brings bookings.

Keep reading

• How to write a no-show policy clients actually accept
• When to send reminders: 24 hours before or 2 hours?
• Half-term and holidays: how barbers handle the kids rush